Kia Shape Your Soul

Curb, an agency that focuses on "natural" advertising, has put together a campaign for Kia on street pavements. The work involves Kia messages and art being spray cleane into 750 dirty pavement sites across five major UK cities London, Manchester, Leeds, Bristol and Birmingham. Each ad is spray cleaned using only natural rainwater and directs pedestrians to a microsite, shapeyoursoul.com. The executions are being placed in the dirtiest footfall areas in each city and last for two to three weeks before fading.The objective: promote the brand micro-site where you can win your very own Kia Soul.

Kia Soul targets influencers for its launch in Germany

Tests around the block are from a different era - Kia innovates for the launch of its Kia Soul in Germany with an integrated media partnership with Probier Pioniere: Kia Soul and the City Rally. 5 teams from Hamburg, Berlin, Cologne, Leipzig and Munich will be testing the new Kia Soul in their own city during 4 weeks! Their mission: relate their experiences in a blog and create some Buzzz. The winners will end-up with the Kia Soul!

Koln Team


Hambourg Team

Kia Soul goes Electroluminescent

Kia Soul goes Electroluminescent with an awesome execution on Paris Cafés tables that will surely catch the target's attention. Electro-Luminescent technology is one of the latest technology available to OOH and can be executed through bus shelters, shop displays, bars, nightclubs, cafes, restaurants, even baseball hats and sneakers!!

Kia Soul goes Electroluminescent
envoyé par Automotives

Kia is creating a virtual community and allows internet users to express themselves in various artistic fields.

To start off well the year 2009, Kia suggested internet users to subscribe to the “Soul” community. The Kiasoul.fr website invites all those who subscribe online to develop their creativity around 2 key aspects that are linked to the South-Korean Crossover presented at the Mondial de l’Automobile in October 2008: sharing and innovation. It is especially the opportunity for internet users to express themselves through diverse artistic fields, such as gastronomy, photography, urban art or music, with rewards at stake. Indeed, the most talented innovations and projects will be rewarded with cooking lessons, mixing desks… or even a whole shooting day with the photographer David Ledoux.

The purpose is to develop a state of mind and a way of life on the Web, which are peculiar to Kia Soul. This sharing of innovative idea website also offers visitors current “artistic” event information (key exhibitions, festivals, music albums…).