Audi builds customer loyalty by giving them the opportunity to download freely music from Universal catalog… (France)

Universal music’s subsidiary (U Think) has developed a partnership with Audi to allow clients to download free music while giving them free access to some events. The goal of this action is to build and maintain customers loyalty. For information, Uthink is a company that aims to distribute recorded music and create markets for company that associate themselves with the brand.
Through a website: Myaudi.fr in May, 1st 2008; the automaker’s customers should benefit from free music either classical, French or international. They will also be able to watch videos or musical documentaries and will receive invitations to special events such as concerts, show cases and music awards. Finally they will have the opportunity to download free music from Universal’s catalog.

AUDI and the competition

With its new marketing strategy, Audi uses a card allowed on American soil: openly mocking competition to promote its product. The firm has imagined and created a mini series of Internet advertising called "Meet the Beckers."

If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode.