The smallest advergame ever

German agency Jung von Matt has joined forces with French web developer Mathieu 'P01' HENRI to produce the smallest advergame ever. It sits in 16*16 pixels or, better, in a favicon. The progject has been conceived to promote a very small car: the Smart fortwo.

As you can see from the video, banners have been placed on automotive sites to invite people to play. The idea is fun and definitely very creative.

Seat creates an advergame that allows internet users to challenge Chabal on the Internet … before going to the concessionaires! (France)

Seat has recently launched a game with Sébastien Chabal (popular French rugby player) available on Defis-seat.fr from January 12th to March 31st 2009.
Named “Les défis Seat” (the Seat challenges), this advergame consists in pitting one’s strength against Chabal to try and win a “Rugby week-end” in England and 50 signed rugby balls.
The aim: push back Chabal in his in-goal area (in less than 60 seconds) to get a hint and be able to continue to the Seat distributor by answering a question related to the rugby player. Once the internet user has accepted to challenge him, he lands up on a website with Chabal, with his hair streaming in the wind and lots of mischief, wearing his red slinky shirt. After having faced the champion, the participant can receive his entry form and continue to the concessionaire: he has to indicate where Chabal has been playing and drop off his form with the right answer in an urn at the distributor. He will first have to provide various information regarding himself, and related to vehicles.

Seat had previously established a similar advergame in March 2007: it launched the new Ibiza with a game on the internet, in a scenery with Jackson Richardson; Handball was at the centre of the setting. Seat is currently pursuing its series with an advergame around the rugby theme.

World premiere Nissan introduced the Nissan 370Z in a Video Game

Electronic Arts and Nissan move up a gear. A world first for the new Nissan 370Z. You can steer the car in the video game Need for Speed Undercover. This is the first time a car manufacturer uses a game before the official launch phase. Need for Speed Uncercover will be distributed on 20 November.

... "We are very proud of this partnership with Nissan and the world premiere of the new 370Z in our game ...," said Keith Munro, Vice President Marketing at EA.

... "Our partnership with EA is fundamental for lovers of Nissan" ..., said Christian Meunier, Vice President Marketing at Nissan.

The new Nissan 370Z with its taillights shaped boomerang is the evolution of the legendary Nissan 350Z. It will be presented for the first time live at the Los Angeles Auto Show, on November 19 for commercialization in spring 2009.

Need for Speed: Undercover will be marketed on November 20 for PlayStation 3, Xbox 360, Nintendo Wii, PC, Nintendo DS, PSP, PlayStation 2 and mobile phones.