Kia Soul goes Electroluminescent

Kia Soul goes Electroluminescent with an awesome execution on Paris Cafés tables that will surely catch the target's attention. Electro-Luminescent technology is one of the latest technology available to OOH and can be executed through bus shelters, shop displays, bars, nightclubs, cafes, restaurants, even baseball hats and sneakers!!

Kia Soul goes Electroluminescent
envoyé par Automotives

Success for the Ford Fiesta campaign on café terraces with a conversion rate of 33%!

http://www.youtube.com/watch?v=KOWP0Q4NLzg

Between October 7th and October 21st, Ford Fiesta took over the Mediatables network to promote the launch of the new Ford Fiesta. The Fiesta ad was placed in 100 Parisian coffee shops and restaurant tables inviting the customers to download the single “I Want You”, the music of the Fiesta ad by DJ Martin Solveig.

During the 14-days campaign that ran through the 2008 Mondial de l’Automobile, 33% of the “urban” mobinautes did download the ringtone for free on their Bluetooth mobile phones. The result of this campaign reveals an increasing interest of mobile phone users for the interactivity and instantaneous information via Bluetooth. These results also allow to analyse the places where downloads were the most importants: the 15th arrondissement of Paris (next to the Parc des Expositions Paris-Porte de Versailles), followed by the 1st and 5th arrondissement.

Daihatsu Cuore "A lot less thirsty"

The Cuore is Daihatsu's most fuel-efficient model. To catch driver's attention and dramatise the cars incomparably low gas consumption, they installed miniature reproductions of fuel pumps at selected petrol stations near Diahatsu dealerships. The attached flyers delivered the message that owners can get by with a much smaller fill-up if they drive the Cuore. And they also directed the drivers to the bearby dealership to take a test drive.

Agency: DraftFCB Zurich, Switzerland.

Streetside Beautification

We like this work from Joshua Callaghan that plays with public space and how we perceive it. Using breaker boxes and other utility units as his canvas, Callaghan creates visual illusions that make sidewalk obstructions disappear. Check out more of his work here.

Sixt "Wi-Fi Guerilla Idea"

Great work done by Jung von Matt for their client Sixt on Hamburg Airport. Check the video here: Wi-Fi Guerilla Idea

Agency: Jung von Matt Hamburg, Germany.

MINI visits the 2008 Olympics in Beijing

Munich/Beijing. Just in time for the biggest sporting event of the year, the Olympic Games in the Chinese capital of Beijing, MINI is on top sporting form too - and is making a great start in Beijing!A very special MINI vehicle is providing passengers with a fantastic, unforgettable driving experience of a most unusual type. Locals and visitors to the games alike can move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made specially for Beijing - a typical MINI experience.Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing's dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality - as only MINI can do.

From 11 August, anyone looking for excitement who would like to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman in trendy club and scene districts such as the old Beijing quarter of Hu Tong. Simply get in and enjoy the typical MINI feeling in this pulsating city of a million. In addition, it is also possible to try out this unique form of transport at the local MINI dealership. The real Chinese lucky charms and talismen on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games.Alongside Japan, China is now the most important market in Asia for MINI and one of the fastest growing markets worldwide. For the year to the end of July 2008, the BMW Group sold 2,278 MINI brand cars in China (including Hongkong/Taiwan).