Ford Fiesta Mouvement

In 2010, Ford will launch its Fiesta model in the US.

To create Word of Mouth within its target group, the manufacturer is relying on the power of collaborative social networks available on the Internet.
In April, 100 young Americans will be selected to try the Ford Fiesta during 6 months. Their mission? Relate their experiences and impressions on the car and its features (performance, comfort, speed and design).

All feedbacks will be placed in social networks such as Facebook, Flickr and Youtube.
To be selected, you need to create a video and become part of the Ford Fiesta Mouvement.

Ford offers more than 1.5 million music tracks on the web

You most likely you do not know the MaskedDummies: a social network created by Ford in Spain.
It is more than two years old and managed to gather 65,000 young brand enthusiasts, especially owners of Fiesta and Ka models.

This week, MaskDummies announced a somewhat revolutionary novelty on its platform: the KD Music - a catalog of more than 1.5 million tracks national and international artists (in streaming).

Members (registered on the site) have a special bonus: they can create their own playlists like on "Last FM" and "Deezer".

Click the image below to see how the process of Registration:

This initiative falls within the overall "Feel the Difference", with the objective of making the Ford brand more attractive and modern.

Ford KA partnership with the NRJ Music Awards

Ford, the NRJ Music Awards partner since 2006, chose Jenifer as the ambassador of the new Ka at the 10th edition of the event to be held on Saturday January 17 in Cannes. It will be broadcasted live on TF1.

Pub Nrj Jenifer Ford KA
envoyé par mistercroft68

The new car is promoted to a young audience as sexy, trendy, agile, respectful of the environment, state-of-the-art technology. As mentioned in a different post, the singer also lends her image for a contest, called the Kawards. The winner of the KAwards will be announced tonight in a special event in Cannes.
Saturday, before the NRJ Music Awards, at 8:45pm, Ford will air a 75 seconds exclusive spot staring the singer Jennifer.

Ford Notes Nation's "Growing Interest" in Electric Vehicles

Bill Ford introducing Ford’s new models on Sunday. (Andrew Harrer/Bloomberg News)

DETROIT — The bags under Bill Ford’s eyes disappeared during the press scrum after he announced Ford’s plans to build electric and hybrid vehicles.
“It’s incredibly exciting,” said Mr. Ford, the company’s executive chairman, an avowed environmentalist.
When he took the top job a decade ago, Mr. Ford promised fuel economy improvements and other green efforts, but he later had to back away from them. He eventually decided to give up the chief executive job, hiring Alan Mulally to run the company.
But his vision is coming to the market. On Sunday, Mr. Ford announced an “expanded electric-vehicle strategy in line with the nation’s growing interest in them.”
Within the next three years, Ford is planning to release two electric-vehicle projects, along with its next generation of hybrid vehicles (including a plug-in hybrid).

Published January 12th 2009

Source: http://greeninc.blogs.nytimes.com/2009/01/12/ford-notes-nations-growing-interest-in-electric-vehicles/

Success for the Ford Fiesta campaign on café terraces with a conversion rate of 33%!

http://www.youtube.com/watch?v=KOWP0Q4NLzg

Between October 7th and October 21st, Ford Fiesta took over the Mediatables network to promote the launch of the new Ford Fiesta. The Fiesta ad was placed in 100 Parisian coffee shops and restaurant tables inviting the customers to download the single “I Want You”, the music of the Fiesta ad by DJ Martin Solveig.

During the 14-days campaign that ran through the 2008 Mondial de l’Automobile, 33% of the “urban” mobinautes did download the ringtone for free on their Bluetooth mobile phones. The result of this campaign reveals an increasing interest of mobile phone users for the interactivity and instantaneous information via Bluetooth. These results also allow to analyse the places where downloads were the most importants: the 15th arrondissement of Paris (next to the Parc des Expositions Paris-Porte de Versailles), followed by the 1st and 5th arrondissement.

Ford is promoting urban range by sponsoring the « Star Academy »… and by creating its own in France

Ford supports young musical talents with the launch of a 100% musical event: the “Kaward 2009” (www.KAwards.fr). The manufacturer, which already sponsored “Star Academy” (Music Reality Show) with Fiesta, is now organising for Ford KA the “KAwards”. The competition is supported by Jenifer, the first winner of Star Academy, and consists in 12 selected female singers, all young and pretty, competing in three categories: “So Glam”, “So Trendy” and “So Life”. The audience will choose its favorite performer according to a very precise calendar. One artist has been eliminated every 15 days, the fans have until January 14^th 2009 to submit their votes. On January 16^th, the name of the winner will be revealed. The website allows to discover the “Kawards” through pictures and music, and especially offers the possibility to vote and to participate to the “Kawards” game contest to win a new Ford Ka.

Ford and MTV in Bond link-up

Ford and MTV have linked up to create a Bond-themed episode of the MTV reality show 'MADE'. The programme called ‘MTV MADE: Bond Girl Special’ is a joint venture which promotes the appearance of the all-new Ka model in the forthcoming Bond film ‘Quantum of Solace’. In the programme a Bond fan will be transformed into a Bond girl through taking evasive driving lessons, learning combat techniques and taking professional acting and voice coaching lessons. The programme, made in part with Mindshare, will be broadcast in the UK, France, Germany, Italy and Spain with later transmission dates scheduled for the Nordics, Turkey and Latin America. “MTV is renowned for producing fun and entertaining programmes, so we were delighted to work with them to promote the exciting launch of the all-new Ford Ka, and its partnership with the new James Bond film and its Bond girl Olga Kurylenko,” said Joanne Sheehan, marketing manager for Ford of Europe.