Never seen before ! : Peugeot launched its 308 model using nude actors in London streets … (UK)

Peugeot has created sensation on April 22nd 2009 … by hiring 308 nude actors wearing only scarves to walk around London mostly during peak travel times. The company was looking for a way to create a buzz around its innovative “airwave” neck heating system diffusing warm air from the neck and wanted to convey the message that the car was all you needed to wear.



Funny note: Those actors are not truly naked but wear a skin suit. It is only at 3pm that explanations were revealed on a site called http://www.nudeinscarf.com/. The action has created a huge buzz in UK with videos on youtube, comments on Twitter and Facebook, pictures on Flickr, blogs activity, articles in the press and on TV.

Peugeot inundates London commuters with 308 'nudists' to celebrate launch of 308CC

In a cheeky bit of naked ambition, French automaker Peugeot inundated London's morning commuters during rush hour on April 22nd 2009, with a pool of 308 'nude' actors who appeared to only be wearing scarves. The reason for this au natural display? Celebrate the arrival of the company's latest topless model, the 308 Coupe Cabriolet.

On first inspection, much of London's commuters could have been excused for thinking a public exposure offence could have been in order but for the extremely minute, yet hugely important detail – their fellow commuters were wearing specially made bodysuits which gave the impression the commuters were naked.The nudes were out in force to celebrate the launch of the stunning 308CC, in attire designed to bring to life the car's first-of-its-class Airwave Neck Heating System – heat scarf. With its blend of innovative technology and sophisticated style, the 308CC is the newest addition to the 308 range and continues to build on Peugeot's rich heritage in the CC sector.

A website was created for this event Nudeinascarf.com . All this created a huge buzz in Great Britain with videos on YouTube, comments on Twitter and Facebook, pictures on the specialized website, Flickr, and numerous intermediary renown blogs, as well as articles in dailies, magazines, TV…

Ford Fiesta Mouvement

In 2010, Ford will launch its Fiesta model in the US.

To create Word of Mouth within its target group, the manufacturer is relying on the power of collaborative social networks available on the Internet.
In April, 100 young Americans will be selected to try the Ford Fiesta during 6 months. Their mission? Relate their experiences and impressions on the car and its features (performance, comfort, speed and design).

All feedbacks will be placed in social networks such as Facebook, Flickr and Youtube.
To be selected, you need to create a video and become part of the Ford Fiesta Mouvement.

Kia Soul targets influencers for its launch in Germany

Tests around the block are from a different era - Kia innovates for the launch of its Kia Soul in Germany with an integrated media partnership with Probier Pioniere: Kia Soul and the City Rally. 5 teams from Hamburg, Berlin, Cologne, Leipzig and Munich will be testing the new Kia Soul in their own city during 4 weeks! Their mission: relate their experiences in a blog and create some Buzzz. The winners will end-up with the Kia Soul!

Koln Team


Hambourg Team

Mini launched a new Cabriolet with a 3D commercial ... in a magazine !

« L'Augmented Reality », is a technology that gives relief to 2D images. The Mini tested it in Germany for the launch of a new cabriolet. This print campaign ran in 3 specialized automobile magazines back in December 2008.
How it works: printed on the back cover, a page invites the reader to find out “in their hands” what the new Mini Cabrio looked like. To do this, one has to go on the website Mini.de/webcam, place the 2D bar code on the printed advertisement in front of the webcam … and … a 3D Mini appears on the magazine page, in real-time.
Two agencies, Buzzin Monkey and Die Agentour GmbH, have collaborated for this new campaign. The technology is simple: the webcam detects the dots and the website constitutes the picture. The inconvenience of it, is that the use of the ActiveX technology is only available via Internet Explorer (which represents an 80% market share).

Daihatsu Cuore "A lot less thirsty"

The Cuore is Daihatsu's most fuel-efficient model. To catch driver's attention and dramatise the cars incomparably low gas consumption, they installed miniature reproductions of fuel pumps at selected petrol stations near Diahatsu dealerships. The attached flyers delivered the message that owners can get by with a much smaller fill-up if they drive the Cuore. And they also directed the drivers to the bearby dealership to take a test drive.

Agency: DraftFCB Zurich, Switzerland.

AUDI and the competition

With its new marketing strategy, Audi uses a card allowed on American soil: openly mocking competition to promote its product. The firm has imagined and created a mini series of Internet advertising called "Meet the Beckers."

If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode.

Sixt "Wi-Fi Guerilla Idea"

Great work done by Jung von Matt for their client Sixt on Hamburg Airport. Check the video here: Wi-Fi Guerilla Idea

Agency: Jung von Matt Hamburg, Germany.

MINI visits the 2008 Olympics in Beijing

Munich/Beijing. Just in time for the biggest sporting event of the year, the Olympic Games in the Chinese capital of Beijing, MINI is on top sporting form too - and is making a great start in Beijing!A very special MINI vehicle is providing passengers with a fantastic, unforgettable driving experience of a most unusual type. Locals and visitors to the games alike can move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made specially for Beijing - a typical MINI experience.Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing's dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality - as only MINI can do.

From 11 August, anyone looking for excitement who would like to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman in trendy club and scene districts such as the old Beijing quarter of Hu Tong. Simply get in and enjoy the typical MINI feeling in this pulsating city of a million. In addition, it is also possible to try out this unique form of transport at the local MINI dealership. The real Chinese lucky charms and talismen on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games.Alongside Japan, China is now the most important market in Asia for MINI and one of the fastest growing markets worldwide. For the year to the end of July 2008, the BMW Group sold 2,278 MINI brand cars in China (including Hongkong/Taiwan).