Volvo is knowing a huge success with an internet banner including a live twitter feedback… (USA)

For 24 hours on April 15, 2009; Volvo had used an extended masthead
banner ad (950 x250) on youtube.com to promote its XC60 model in the
US.
Volvo is the first automotive brand to be featured in the biggest ad
placement youtube has ever run to date. The banner can be directly deleted by
web users with a “close this ad option”. In addition, it includes brilliants firsts;
such as several goodies (pictures, videos and games) and a live twitter feed
that can be viewed on the brand’s twitter blog especially created for Volvo
XC60 model. In three months the banner has generated lots of interest with
more than 1400 followers of Volvo’s twitter profile. The brand has
successfully reached its goal to create a buzz on online communities as well as
to increase dealership visit in the US as it had communicated on the car launch
events through demo or free tests etc..
For your information, Micro blogging buzz is becoming a phenomenon thanks
mostly to twitter (a very user friendly, easy to use ;widely known).