Smart creates a website shortening url, reminding of its product’s benefits … (international)

“Tweeters” all around the world are regularly looking for web sites that reduces heavy web addresses (URL). This action permits to include lengthy URL’s while staying within the 140 characters limit.
Web sites are actually specializing in shortening whatever type of URL you want and need in a tiny version (this is the case of Tinyurl.com for instance). Smart has been the first company who had the clever idea to tiny up URL on its website “so-smart.be” allowing customers to ‘park’ large URL in small spaces. In adequacy with the brand message “small is beautiful”, this marketing initiative is brilliant to remind the company’s strategy to internet users.
The web site has developed more complex tools so far to tiny up URL which can even be tailored by its visitors and users. It also gives the opportunity for bloggers to add the compressed URL in their tweeter blog, reaching at the same occasion one of the most powerful and visited online network for almost no costs.