Fake viral campaigns have increased on the internet for the
past two years.
Mini’s latest campaign promoting the new Clubman is laughing
at this new phenomenon in an online series of videos. Mini
Clubman viral ads give a surreal interpretation of what is
actually not a standard type of viral adverts. In this online ad It
takes a few minutes for the actors and the internet users to
realize that they are not in a fake campaign but in a viral add, until
one of the actor, driving the car; delivers the video purpose saying” I
got it, it is fake, we’re in an viral video!!!!”
This imaginative ad dealing with a real issue has been viewed
more than 55 000 times since March 25, 2009.
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