French auto maker, Renault, is using raving rabbids to promote its Grand scenic model on the internet. For information, raving rabid, these virtual video games characters created by Ubisoft, are very popular among internet users since they appeared in short funny documentaries.
Every events, rugby world cup, Euro 2008, or even the latest James bond movie; are an occasion for these special guests to laugh and make jokes. Thus Renault have used these silly characters in its latest TV commercial for the Grand scenic. The video is available on Renaut.fr
Through a series of 7 animated ad of approximately 10 sec, raving rabbids are talking about every vehicle’s components (habitation, technology, safety of the car…) in a humorous way.
This strategy very efficient when it comes to targeting families mostly during crisis, reminds of Twingo online campaign using Simpsons characters.
Monday, October 12, 2009
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