Audi builds customer loyalty by giving them the opportunity to download freely music from Universal catalog… (France)

Universal music’s subsidiary (U Think) has developed a partnership with Audi to allow clients to download free music while giving them free access to some events. The goal of this action is to build and maintain customers loyalty. For information, Uthink is a company that aims to distribute recorded music and create markets for company that associate themselves with the brand.
Through a website: Myaudi.fr in May, 1st 2008; the automaker’s customers should benefit from free music either classical, French or international. They will also be able to watch videos or musical documentaries and will receive invitations to special events such as concerts, show cases and music awards. Finally they will have the opportunity to download free music from Universal’s catalog.