Ford Fiesta Mouvement

In 2010, Ford will launch its Fiesta model in the US.

To create Word of Mouth within its target group, the manufacturer is relying on the power of collaborative social networks available on the Internet.
In April, 100 young Americans will be selected to try the Ford Fiesta during 6 months. Their mission? Relate their experiences and impressions on the car and its features (performance, comfort, speed and design).

All feedbacks will be placed in social networks such as Facebook, Flickr and Youtube.
To be selected, you need to create a video and become part of the Ford Fiesta Mouvement.