Curb, an agency that focuses on "natural" advertising, has put together a campaign for Kia on street pavements. The work involves Kia messages and art being spray cleane into 750 dirty pavement sites across five major UK cities London, Manchester, Leeds, Bristol and Birmingham. Each ad is spray cleaned using only natural rainwater and directs pedestrians to a microsite, shapeyoursoul.com. The executions are being placed in the dirtiest footfall areas in each city and last for two to three weeks before fading.
The objective: promote the brand micro-site where you can win your very own Kia Soul.
The objective: promote the brand micro-site where you can win your very own Kia Soul. 
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