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Wednesday, March 4, 2009

Ford offers more than 1.5 million music tracks on the web

You most likely you do not know the MaskedDummies: a social network created by Ford in Spain.
It is more than two years old and managed to gather 65,000 young brand enthusiasts, especially owners of Fiesta and Ka models.

This week, MaskDummies announced a somewhat revolutionary novelty on its platform: the KD Music - a catalog of more than 1.5 million tracks national and international artists (in streaming).

Members (registered on the site) have a special bonus: they can create their own playlists like on "Last FM" and "Deezer".

Click the image below to see how the process of Registration:

This initiative falls within the overall "Feel the Difference", with the objective of making the Ford brand more attractive and modern.

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