Renault created a Web TV intended for its customers' relationship with their car… (International)

Alike several car manufacturers such as BMW, Audi or even Peugeot, Renault has recently launched its own TV channel on the Internet. Renault’s two key concepts for this launch are “Inform and Entertain”. Accessible on Renault.tv website, this live TV channel has a French and English version; it is intended for all of the brand’s ongoing events. On the website, the manufacturer presents its products, news, reportages, activities, tryouts and motor sports. Considerable space is at women’s and men’s disposal with portraits of people who are passionate for the brand, interventions from Renault teams as well as its avid popular fans. The key aspect is the relationship people have with their car. With over half of its 2008 advertising investments focused on TV and nearly 15% on Internet, Renault’s objective is to focus on media with the highest impact: TV and Internet. “Renault TV” is a response to this strategy. It needs be pointed out that between 2007 and 2009, Renault has doubled its advertising investments on the Web.