"INNOVATION JUBILATION" 50+ new business ideas that defy doom and gloom

By now, virtually everyone has chimed in on how innovation is the only way out of the recession. So instead of adding more theory, let’s have a look at actual B2C innovations from recession-defying entrepreneurs and brands around the world.

Yes, we all agree that innovation is the only way out of the current mess that both mature and not-so-mature consumer societies find themselves in. We’re talking basically anything that will get consumers spending again, and preferably the kind of spending that involves sustainable goods, services and experiences.

There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. And if those wants and needs currently revolve around practicality, efficiency and responsibility, and less about traditional luxury, splurging and upgrading, then that’s what brands should deliver on.