The Peugeot WebTV is a success, with 2 Million advertising videos watched during the last 12 months! (France)

Last March, the Peugeot WebTV celebrated its first anniversary with stunning results: 2 Million videos watched since its creation, and a satisfaction rate of 70%. And to meet Internet users’ demand eager for sharing their passion for automobile, the Lion brand did not hesitate to create a new 2.0 version online (accessible through tv-fr.peugeot.com). Available, are an optimized high quality viewing and browsing as well as a section meant for current affairs, design, models and innovation. Even better, the brand has created a sports channel and an events channel that will broadcast the brand’s highlights during the 24H du Mans, and international fairs throughout the year. Peugeot’s WebTV was launched in March 2008. It offers Internet users the possibility of downloading the brand’s commercials to their own website or their community blog.
Hence, it is a mean for Peugeot to ensure repercussions at a low cost for videos with a significant spread potential. The spots are available via 4 channels: “Current Affairs”, “Products”, “Design” and “BlueLion” (spots on the brand’s environmental progress).