Citroën recently offered the possibility to drive a reduced model, with the first Augmented Reality iPhone application (combination of real-world and computer-generated data). For the launch of the last C3 model, the manufacturer introduced a new experience: discover the vehicle through a Reality Augmented brochure on the C3picasso.com website. The brochure contains 3 interactive pages that allows to discover the C3 Picasso in 3D. To be able to enjoy, some preparation is required: print the 3 pages of the catalogue in colour, download and launch the C3Picasso.exe program, then place the printed pages in front of the Webcam. The last page of the brochure offers the possibility to modify the body colour of the car in real-time. A making-of was made, presenting the modelling work of the 3D and the Reality Augmented experience. 
The website was made in full Flash. Besides this experience, the visitor can go through the different virtual rooms of a very high-tech house, discover the different universes of the vehicle in each room with a convenient 360° view, take a shower of colours in the bathroom and discover the events on the terrace.
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