http://www.youtube.com/watch?v=KOWP0Q4NLzg
Between October 7th and October 21st, Ford Fiesta took over the Mediatables network to promote the launch of the new Ford Fiesta. The Fiesta ad was placed in 100 Parisian coffee shops and restaurant tables inviting the customers to download the single “I Want You”, the music of the Fiesta ad by DJ Martin Solveig.
During the 14-days campaign that ran through the 2008 Mondial de l’Automobile, 33% of the “urban” mobinautes did download the ringtone for free on their Bluetooth mobile phones. The result of this campaign reveals an increasing interest of mobile phone users for the interactivity and instantaneous information via Bluetooth. These results also allow to analyse the places where downloads were the most importants: the 15th arrondissement of Paris (next to the Parc des Expositions Paris-Porte de Versailles), followed by the 1st and 5th arrondissement.
Posts
No comments:
Post a Comment