Ford is promoting urban range by sponsoring the « Star Academy »… and by creating its own in France

Ford supports young musical talents with the launch of a 100% musical event: the “Kaward 2009” (www.KAwards.fr). The manufacturer, which already sponsored “Star Academy” (Music Reality Show) with Fiesta, is now organising for Ford KA the “KAwards”. The competition is supported by Jenifer, the first winner of Star Academy, and consists in 12 selected female singers, all young and pretty, competing in three categories: “So Glam”, “So Trendy” and “So Life”. The audience will choose its favorite performer according to a very precise calendar. One artist has been eliminated every 15 days, the fans have until January 14^th 2009 to submit their votes. On January 16^th, the name of the winner will be revealed. The website allows to discover the “Kawards” through pictures and music, and especially offers the possibility to vote and to participate to the “Kawards” game contest to win a new Ford Ka.