Orange is launching an interactive advertising experiment with Citroën on its channel package: 100,000 household are taking part to it… (France)

The Orange operator recently experienced an interactive advertising campaign on its TV channel through the “Orange Sport Info” IP (TV channel package through the ADSL). Citroën seized the opportunity to promote its C5 model: throughout the advertising spot, a streamer called upon the audience to click on their TV remote to consult an interactive website displaying additional information on the car (pictures, videos on the C5, documentation, car trial enquiries, list of outlets…).
Over 100,000 households subscribed to the Orange TV have experienced this new form of ad. This operation began early November and ended December 14th 2008. This was a test by way of a step, as Orange would like to extend the service to all its Orange TV channels starting from the 1st semester 2009. By accumulating state control, TV channels, Internet website and operator, Orange strengthens each day its ecosystem by avoiding intermediaries to the maximum.