Kia is creating a virtual community and allows internet users to express themselves in various artistic fields.

To start off well the year 2009, Kia suggested internet users to subscribe to the “Soul” community. The Kiasoul.fr website invites all those who subscribe online to develop their creativity around 2 key aspects that are linked to the South-Korean Crossover presented at the Mondial de l’Automobile in October 2008: sharing and innovation. It is especially the opportunity for internet users to express themselves through diverse artistic fields, such as gastronomy, photography, urban art or music, with rewards at stake. Indeed, the most talented innovations and projects will be rewarded with cooking lessons, mixing desks… or even a whole shooting day with the photographer David Ledoux.

The purpose is to develop a state of mind and a way of life on the Web, which are peculiar to Kia Soul. This sharing of innovative idea website also offers visitors current “artistic” event information (key exhibitions, festivals, music albums…).