« L'Augmented Reality », is a technology that gives relief to 2D images. The Mini tested it in Germany for the launch of a new cabriolet. This print campaign ran in 3 specialized automobile magazines back in December 2008.
How it works: printed on the back cover, a page invites the reader to find out “in their hands” what the new Mini Cabrio looked like. To do this, one has to go on the website Mini.de/webcam, place the 2D bar code on the printed advertisement in front of the webcam … and … a 3D Mini appears on the magazine page, in real-time.
Two agencies, Buzzin Monkey and Die Agentour GmbH, have collaborated for this new campaign. The technology is simple: the webcam detects the dots and the website constitutes the picture. The inconvenience of it, is that the use of the ActiveX technology is only available via Internet Explorer (which represents an 80% market share).
How it works: printed on the back cover, a page invites the reader to find out “in their hands” what the new Mini Cabrio looked like. To do this, one has to go on the website Mini.de/webcam, place the 2D bar code on the printed advertisement in front of the webcam … and … a 3D Mini appears on the magazine page, in real-time.
Two agencies, Buzzin Monkey and Die Agentour GmbH, have collaborated for this new campaign. The technology is simple: the webcam detects the dots and the website constitutes the picture. The inconvenience of it, is that the use of the ActiveX technology is only available via Internet Explorer (which represents an 80% market share).
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