Bill Ford introducing Ford’s new models on Sunday. (Andrew Harrer/Bloomberg News)
DETROIT — The bags under Bill Ford’s eyes disappeared during the press scrum after he announced Ford’s plans to build electric and hybrid vehicles.
“It’s incredibly exciting,” said Mr. Ford, the company’s executive chairman, an avowed environmentalist.
When he took the top job a decade ago, Mr. Ford promised fuel economy improvements and other green efforts, but he later had to back away from them. He eventually decided to give up the chief executive job, hiring Alan Mulally to run the company.
But his vision is coming to the market. On Sunday, Mr. Ford announced an “expanded electric-vehicle strategy in line with the nation’s growing interest in them.”
Within the next three years, Ford is planning to release two electric-vehicle projects, along with its next generation of hybrid vehicles (including a plug-in hybrid).
“It’s incredibly exciting,” said Mr. Ford, the company’s executive chairman, an avowed environmentalist.
When he took the top job a decade ago, Mr. Ford promised fuel economy improvements and other green efforts, but he later had to back away from them. He eventually decided to give up the chief executive job, hiring Alan Mulally to run the company.
But his vision is coming to the market. On Sunday, Mr. Ford announced an “expanded electric-vehicle strategy in line with the nation’s growing interest in them.”
Within the next three years, Ford is planning to release two electric-vehicle projects, along with its next generation of hybrid vehicles (including a plug-in hybrid).
Published January 12th 2009
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