Ford launches glamorous campaign

Ford of Europe has teamed up with Condé Nast’s women’s title, Glamour, to launch the new Ford Ka model.

The campaign features Bond lady Olga Kurylenko, who drives the Ka in the latest James Bond movie, Quantum of Solace.

The venture, brokered for Ford by WPP agency Mindshare, includes 12 Bond-girl-themed advertorial pages in the UK, France, Germany, Spain, Italy and Dutch editions of Glamour. All activity will also be replicated on Glamour’s online site www.Glamour.com and will go live this week.

Joanne Sheehan, Ford of Europe marketing manager, said: "Glamour is renowned for producing innovative promotions, so we were delighted to work with them to promote the exciting launch of the all-new Ford Ka, and its partnership with the new James Bond film and its leading Bond lady Olga Kurylenko."