Ford and MTV in Bond link-up

Ford and MTV have linked up to create a Bond-themed episode of the MTV reality show 'MADE'. The programme called ‘MTV MADE: Bond Girl Special’ is a joint venture which promotes the appearance of the all-new Ka model in the forthcoming Bond film ‘Quantum of Solace’. In the programme a Bond fan will be transformed into a Bond girl through taking evasive driving lessons, learning combat techniques and taking professional acting and voice coaching lessons. The programme, made in part with Mindshare, will be broadcast in the UK, France, Germany, Italy and Spain with later transmission dates scheduled for the Nordics, Turkey and Latin America. “MTV is renowned for producing fun and entertaining programmes, so we were delighted to work with them to promote the exciting launch of the all-new Ford Ka, and its partnership with the new James Bond film and its Bond girl Olga Kurylenko,” said Joanne Sheehan, marketing manager for Ford of Europe.