Peugeot inundates London commuters with 308 'nudists' to celebrate launch of 308CC

In a cheeky bit of naked ambition, French automaker Peugeot inundated London's morning commuters during rush hour on April 22nd 2009, with a pool of 308 'nude' actors who appeared to only be wearing scarves. The reason for this au natural display? Celebrate the arrival of the company's latest topless model, the 308 Coupe Cabriolet.

On first inspection, much of London's commuters could have been excused for thinking a public exposure offence could have been in order but for the extremely minute, yet hugely important detail – their fellow commuters were wearing specially made bodysuits which gave the impression the commuters were naked.The nudes were out in force to celebrate the launch of the stunning 308CC, in attire designed to bring to life the car's first-of-its-class Airwave Neck Heating System – heat scarf. With its blend of innovative technology and sophisticated style, the 308CC is the newest addition to the 308 range and continues to build on Peugeot's rich heritage in the CC sector.

A website was created for this event Nudeinascarf.com . All this created a huge buzz in Great Britain with videos on YouTube, comments on Twitter and Facebook, pictures on the specialized website, Flickr, and numerous intermediary renown blogs, as well as articles in dailies, magazines, TV…