IKEA to Reveal a Concept car

We found a new mini site Ikea has launched to showcase the reveal of a ‘concept car’: http://www.roulez-leko.com/ The wrapped vehicle is called Leko. The concept car is a modular design which can operate as a coupe or as a convertible, and has the full backing of the World Wildlife Fund France. Rumor is that the car will be sold flat-packed and assembled with only an allen wrench. The site counts down to a few moments before April 1st.