Seat creates an advergame that allows internet users to challenge Chabal on the Internet … before going to the concessionaires! (France)

Seat has recently launched a game with Sébastien Chabal (popular French rugby player) available on Defis-seat.fr from January 12th to March 31st 2009.
Named “Les défis Seat” (the Seat challenges), this advergame consists in pitting one’s strength against Chabal to try and win a “Rugby week-end” in England and 50 signed rugby balls.
The aim: push back Chabal in his in-goal area (in less than 60 seconds) to get a hint and be able to continue to the Seat distributor by answering a question related to the rugby player. Once the internet user has accepted to challenge him, he lands up on a website with Chabal, with his hair streaming in the wind and lots of mischief, wearing his red slinky shirt. After having faced the champion, the participant can receive his entry form and continue to the concessionaire: he has to indicate where Chabal has been playing and drop off his form with the right answer in an urn at the distributor. He will first have to provide various information regarding himself, and related to vehicles.

Seat had previously established a similar advergame in March 2007: it launched the new Ibiza with a game on the internet, in a scenery with Jackson Richardson; Handball was at the centre of the setting. Seat is currently pursuing its series with an advergame around the rugby theme.