Land Rover - Live to tell stories, Brazil

With traditional advertising becoming less effective, advertisers and agencies are seeking new ways to capture the target's attention.
Entertainment marketing manage to engage the audience through entertainment and information. In Brazil, Land Rover recently launched a cross-platform partnership with Discovery Channel.

"Live to tell stories" is a serie of documentaries created by Wunderman where a team of adventurers visit remote places in Brazil in a Land Rover Defender.

In the second episode, Daniel Daiber (musician), Gabriel Ba (Quadrini) and Alexandre Schneider (Photographer) are in the Jalapão (TO) and visit the greatest beauties of the region, in a very realistic adventure.