World premiere Nissan introduced the Nissan 370Z in a Video Game

Electronic Arts and Nissan move up a gear. A world first for the new Nissan 370Z. You can steer the car in the video game Need for Speed Undercover. This is the first time a car manufacturer uses a game before the official launch phase. Need for Speed Uncercover will be distributed on 20 November.

... "We are very proud of this partnership with Nissan and the world premiere of the new 370Z in our game ...," said Keith Munro, Vice President Marketing at EA.

... "Our partnership with EA is fundamental for lovers of Nissan" ..., said Christian Meunier, Vice President Marketing at Nissan.

The new Nissan 370Z with its taillights shaped boomerang is the evolution of the legendary Nissan 350Z. It will be presented for the first time live at the Los Angeles Auto Show, on November 19 for commercialization in spring 2009.

Need for Speed: Undercover will be marketed on November 20 for PlayStation 3, Xbox 360, Nintendo Wii, PC, Nintendo DS, PSP, PlayStation 2 and mobile phones.