With its new marketing strategy, Audi uses a card allowed on American soil: openly mocking competition to promote its product. The firm has imagined and created a mini series of Internet advertising called "Meet the Beckers."
If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode.
If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode.
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