Renault on the 2008 Paris Motor Show has launched 'Renault Live', its instant messaging space on the social networking website Twitter.com. Renault_Live will publish short messages (known as 'tweets', and restricted to 140 characters in length) to relay news from the show, announce the publication of new content available exclusively on Renault's websites (the Renault brand's space on Dailymotion, renault.com, renault.fr, etc.) and keep 'Renault Live' subscribers up to
speed with what is happening on the Renault stand in real time.
This original tool is part of the trend known as 'brandstreaming' which facilitates contact between brands and internet users away from official websites. Renault's Twitter site can be found at http://twitter.com/Renault_Live (or via cell phones: m.twitter.com/renault_live)
Twitter is an on-line social networking and micro-blogging tool which permits users to keep their personal networks informed about what they are up to. It is possible to send and receive updates via the web, instant messaging or digital messaging. The special feature of these updates, known as 'tweets', is their brevity (maximum length: 140 characters) which means that Twitter sites can be updated quickly and at any time.
TWITTER stats (September 2008)
Total users: 2.9 million (source: Twitdir.com)
Total active users: 200,000/week
Total messages: 3 million/day
Renault's Twitter site: http://twitter.com/Renault_Live
Twitter's slogan: "What are you doing?"
Twitter was founded in San Francisco, California, in July 2006.
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