Mini Space on Facebook

MINI Space is an urban initiative by MINI. It's about taking part in creative projects, competitions, events and parties - about getting involved in "Creative Use of Space". And simply about meeting other creative people and having a good time. In a nutshell, this community is a hub for connecting creative people, events and projects.

Check out the Mini Space Design Competition HERE, the competition is promoted all over Facebook with banners and a Mini Space group

Trendwatching: Generation G

The February Trendwatching report is now available HERE.

Has there ever been more urgency for corporations to ditch the greed and embrace generosity? It's something that countless individuals have already started doing, of course: giving is the new taking, and sharing is the new giving. And yes, we do realize that this month's Trend Briefing is massive, but in this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers?

Chrysler: yes we can!

Chrysler Australia hired an imitator of US new president Barak Obama and used the famous "Yes we can" to praise his models hoping to attract the customers to the dealerships. The campaign mix included Print, OOH, TV and Online. Check the micro-site HERE.

Skoda Octavia Remote Control

In the Netherlands, Skoda is running a fun and very interactive campaign to promote their renewed Octavia models. Through a campaign website they made it possible to control a real car. On several locations throughout Holland, the car is parked, and then controlled and viewed by the internet audience. You should definitely give it a try.

Kia Soul goes Electroluminescent

Kia Soul goes Electroluminescent with an awesome execution on Paris Cafés tables that will surely catch the target's attention. Electro-Luminescent technology is one of the latest technology available to OOH and can be executed through bus shelters, shop displays, bars, nightclubs, cafes, restaurants, even baseball hats and sneakers!!

Kia Soul goes Electroluminescent
envoyé par Automotives

Honda Launches Short Film Series, Talks Success Through Failure

Honda is premiering three new short documentaries online as part of their relaunched “Power of Dreams” website. Director Derek Cianfrance filmed unscripted conversations with Honda associates talking about their approach to solving problems and finding solutions. The debut includes three films with more to follow every few months. The series can be viewed at the “Power of Dreams” website or on the company’s YouTube channel.Worth a view is “Failure: The Secret to Success” which depicts Honda’s belief in the importance of never being afraid to try something new. The film feature Honda designers, engineers, and members of the race team talking about failures and risks taken that helped lead to new innovations.

Perth’s Street Art Meets the Car Park

Perth street art production group Ololo approached the construction manager of an inner-city skyscraper when they heard he hated the grey walls of the recently built Condor Tower five-storey car park. The three creative friends – Hurben, Shensing and Griv proposed a far more whimsical and creative solution to the bare walls, by allowing the group and their friends to embellish the interior with street art-inspired murals. Each floor has a theme based on the elemental planes of Earth - Space, Sky, Land, Underwater and Core; with both local and inter-state artists coming together to fill the space with color. Participating street artist ‘Creepy’ hopes the project will encourage similar ventures between urban developers and the creative community within Perth.

I really like these parking initiatives!