Never seen before ! : Peugeot launched its 308 model using nude actors in London streets … (UK)

Peugeot has created sensation on April 22nd 2009 … by hiring 308 nude actors wearing only scarves to walk around London mostly during peak travel times. The company was looking for a way to create a buzz around its innovative “airwave” neck heating system diffusing warm air from the neck and wanted to convey the message that the car was all you needed to wear.



Funny note: Those actors are not truly naked but wear a skin suit. It is only at 3pm that explanations were revealed on a site called http://www.nudeinscarf.com/. The action has created a huge buzz in UK with videos on youtube, comments on Twitter and Facebook, pictures on Flickr, blogs activity, articles in the press and on TV.